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Notes on
profitable growth.
Playbooks, teardowns and the numbers behind them. Written by the people who run the accounts.
Streaming TV is a direct-response channel now
Marketing engine
3 min
Nearly half of TV time is streaming. Wired to retargeting and a landing page, it becomes a channel you can measure and defend.
Define the win before you spend a dollar
Marketing engine
3 min
Agree on what counts as a lead, a result and a return before launch, or every number becomes an argument later.
The strategy dictates the creative. The creative dictates the production.
Creative
3 min
A beautiful shoot with a weak offer is a beautiful ad that sells nothing. Here's the order we build in.
Attention is cheap. Action is the product. What ZuberGold taught us in 60 days.
Message
3 min
Month one: 1,273 visitors and zero seller listings. Month two: 40 listings on $607. Here's what changed.
Your dashboard is full of data and empty of answers
Marketing engine
2 min
Four numbers tell you if your marketing works. One follow-up habit decides how much revenue you leave behind.
Organic content works when it answers the question your buyer is already asking
Creative
3 min
A local speech therapy practice reached 4,700 families in 5 days without a big budget. Here's why it worked.
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What worked, what didn't and the exact numbers, from real accounts we run.
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