Work / Case study
↗
ZuberGold
per lead vs. a $27.66 Meta average
ZuberGold needed more high-intent leads and seller listings from Meta ads.
Industry
Precious Metals
Channel
Meta
Timeline
90 days
Service
Lead Gen
Headline result
$8.13
per lead vs. a $27.66 Meta average
217
Leads in 90 days
94
Listings to date
The challenge
Early advertising brought visitors, but too few took the actions the business needed.
What we did
What we did
Reworked the offer and messaging around what sellers actually want
Produced direct-response video and static ads for Meta
Rebuilt the campaign approach around lead generation
Results (Aug 5 – Nov 2, 2026)
217 leads in 90 days
$8.13 cost per lead on $1,763.97 of ad spend
94 seller listings to date
Benchmark: the average Facebook lead-campaign cost per lead is $27.66 (WordStream/LocaliQ, 2025).