Work / Case study
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Tiny Babbles
from 4,700 local families reached in 5 days
Tiny Babbles, a pediatric speech therapy practice, wanted more local families to find them.
Industry
Pediatric therapy
Channel
Timeline
5 days
Service
Organic Content
Headline result
8 inquiries
from 4,700 local families reached in 5 days
+57%
CTR
−69%
CPR
The challenge
Most new families came through referrals, with no reliable way to reach parents actively looking for help.
What we did
What we did
Built the content strategy and message around what parents of young children worry about most
Filmed and edited short videos featuring the practice
Managed their Facebook and social posting
Results
4,700 local families reached in 5 days
8 inquiries worth over $48K
+57% click-through rate
−69% cost per result