Work / Case study
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CTZN Fitness
per lead, down from $30
CTZN Fitness brought in Pixel Smash to generate leads through Meta ads.
Industry
Fitness
Channel
Meta
Timeline
30 days
Service
Lead Gen
Headline result
$19
per lead, down from $30
−37%
Cost per lead
−76%
Cost per click
The challenge
Leads were costing $30 each, with clicks running over $2.48.
What we did
What we did
Filmed and edited a new short-form video ad
Set up and managed a Meta lead-generation campaign
Results
Under $0.60 cost per click, down from over $2.48
$19 cost per lead, down from $30